A guest post from the United Kingdom, Ben Johnson of LogoInn

Creating or redesigning a logo can dramatically freshen up the look of your business and strengthen your brand message. Most business owners want their logo to communicate their business purpose effectively. But logo designing is not only a work of a designer; it’s a game of mutual understanding of both the designer and the business owner. So, we would like to discuss some of the elements you, as a business owner, should consider while designing a logo for your business.

It should be designed simple

Think of the “Swoosh” of Nike or the “M” of McDonald, aren’t these logo simple? The simpler your logo, the more powerful it will be. Thus, before your designer starts designing your logo, you should advise him to keep it simple. Simple logos get recognized  more readily and remembered for long time.

It should be according to your business

You should tell your designer that you need a logo which will portray the strategic message of your business. This however doesn’t mean that your logo specifically portrays what your company does, but simply portrays your industry. For example, if you are a realtor, obviously you like to have a logo with the image of houses or something that can better tell you are a real estate professional.

It should have easy to read font

Your logo design may not complete if it fails to have a good, appealing font. Using the right font is as important as working with the other design elements. You will want a font that is readable and depicts the purpose of your business. So a designer should choose fonts according to your business niche.

It should look good in black and white

Obviously, you will need your logo for different marketing mediums, and what if you need to fax your letterhead to any of your clients. Talk about it with your designer before the delivery of your logo. You will want to consider the benefits of having a logo which looks good in color, but may fail to grab attention in monochrome.

It should be resizable

Many amateur logo designers do not create logos with any vector based application. You will need this attribute and advise the designer of this particular need.  A vector format allows you to resize your logo to as big as to print on a billboard and as small  to fit on a pen.

These were the basic elements a business owner should know, and communicate a logo design company.  When you know these necessary aspects, it becomes easy for your logo designer to design such a logo that exactly reflects your business philosophy.

This is guest post from Ben Johnson of LogoInn, custom logo design service provider based in UK.

Mr. Johnson is offering a 15% discount on logo design to our readers.

You can contact Ben Johnson at ben.johnson@logoninn.com